What Alta showed on Good Morning America

NEW YORK, NY, April 18, 2025 —
AI stylist and digital closet app Alta has quickly become a daily habit for users worldwide, with over 100 million generated outfits, #1 rankings on the App Store across multiple countries, and a 4.9-star rating. Alta’s rapid growth has led to national exposure, including a recent segment on Good Morning America, where the app’s core features — trip planning, styling a single item, and virtual avatars — were demonstrated live.

Alta lets users digitize their closets through photo uploads, product links, receipts, or database search. One of its most popular features, Prettify, transforms inconsistent clothing images into a clean, editorial look. Alta then builds daily outfits personalized to the user’s weather, lifestyle, and existing wardrobe, while tools like trip planning, outfit prompts, and lookbooks support more situational styling.

Rather than encouraging more consumption, Alta addresses a common inefficiency: most people wear only a small percentage of their wardrobe on repeat. By learning from user behavior over time, the app creates new combinations from pieces users already own, helping make getting dressed less repetitive and more intuitive.

Trip Planning

Users can plan looks for upcoming travel and generate outfit options tailored to destination, schedule, and weather.

Style a Single Item

Alta can build multiple outfits around one piece, helping users get more wear out of what they already own.

Virtual Avatars

Users can visualize outfits on personalized avatars and try on looks digitally before getting dressed or shopping.

Founder and GMA reactions

“Alta is an AI styling and digital closet app and you can upload your closet and then it will generate outfits for you based on your style, weather, what’s in your closet.”

“Guys, when I’m coming in and I’m looking different, you’re going to know why – it’s because Alta is hooking me up.”

“This is so smart and it’s so cool to know you built all of this…we’re going to see a lot more of you, I can feel it.”

Why avatars have become one of Alta’s breakout features

Customizable Alta avatars, used to virtually try on outfits or shopping items, have become one of the app’s most impactful and widely adopted features. On social media, users can be found obsessively posting their look-alike avatars, turning Alta into both a styling tool and a form of self-expression.

The experience has resonated across generations by reimagining Cher’s closet from Clueless for the AI era. Alta’s active user base now spans ages 16 to 75, reflecting the broad appeal of a smarter, more visual way to get dressed.

What makes it stick: Alta combines utility with delight — helping users organize what they own, discover new combinations, and actually see themselves in the result.

About Alta

Alta is an AI styling and digital closet app that helps users make better use of the clothes they already own. By combining wardrobe digitization, personalized outfit generation, trip planning, lookbooks, and virtual avatars, Alta helps people get dressed with more creativity, confidence, and ease.